![]() Syn created a making-of video that walks us through the process, and we reached out to Wood to find out more. While we typically cover audio for picture, we thought that others could learn from Syn’s experience in sonic branding and from this project in particular. Rok’s voice became the interpretation of an engine sound where none exists, which was layered with the orchestral track for a sense of soaring beginnings. This system emits warning noises when the car is moving at a slow speed. Under the EU legislation, automakers must equip any electric vehicle with an Acoustic Vehicle Alert System (AVAS). Syn creative director Nick Wood turned to Rok, who has given voice to a wide range of projects - from the engine sound of electric cars to games, movies, exhibitions and virtual reality experiences. ![]()
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